Modern Internet Business

The internet’s influence on every aspect of our lives is significant and expansive. So much so that it seems there isn’t anything we cannot do with the help of the world wide web. True enough, anyone who has the resources, wits and audacity can start an enterprise from scratch via the internet. As proven by many, a simple idea can be transformed into a lucrative business venture if this avenue is tapped correctly. Thus, we cannot blame aspiring entrepreneurs from thinking that modern internet business is a sure fire way to greater fortune.

However, modern internet business owners will soon discover that it’s not at all easy to cope with the demands of eCommerce. Given the magnitude of competitors one gains and the hurdles one has to jump over, internet entrepreneurs eventually get to the point wherein they question what more can they do.

Problems with the experience usually stem from initially miscalculating the requirements of your online business. Unlike the usually presented notion on ads and web notes, a website or blog needs regular attending in order to be profitable. You can’t gain visitors if you do not improve your site’s design and update its content regularly. You won’t be found on search engines if you do not optimize it according to the niche you want to target. If you intend to sell a product or service, you won’t be able to do so if you don’t reach out to people. If you expect orders to voluntarily come your way, then your are bound to be washed out of the face of the web.

Internet businesses require the same amount of dedication as a “real-world” business. Agreeably, it’s much cheaper as you do not need to hire workers, put up a shop, pay for marketing and pre-produce your products. But it is as tedious to work on as a small store. And when it comes to handling customers, you pretty much have the same weight to bear with.

Then again, having an internet business does have its perks. Obviously, with your setting, you can go global with just about anything – from an ebook, to environmental friendly hygiene products to especially made, export-quality accessories. The internet bridges the gap between consumers and sellers, thereby making transactions easier to address. Twenty-five percent of business-to-business transactions are actually accomplished via the internet. And about 2.5 percent of retail sales are actually done via the web.

Now, aside from this, internet business is more open to development than “real world” companies. Since no rigid structure is established, online enterprises are more flexible when it comes to changing business trends. The internet also has properties that can be applied to every facet of business without incurring excessive costs. Inventory control, communication, marketing, administration, hiring, customer support and sales can all be finished through internet programs which are sometimes even given for free.

With the advancements we still aspire for, a modern internet business is bound to improve in the coming three to five years. With this improvement will be a new set of perks to avail of and challenges to weather.

15 Jun 2016

3 Internet Marketing Mistakes That You Might Be Making

The term internet marketing has been thrown around for so long to the extent that people do the wrong things thinking that they are doing it right. If you are new into internet marketing you need to avoid making these mistakes:

Using your social media pages as a billboard

Social media platforms: Facebook, Twitter, LinkdIn, Pinterest, Instagram and others are integral in your internet marketing campaign. If you go through social media pages of most small scale businesses, you will find that most of the business owners only post links to their sites. Others only post adverts about their products and services. Business owners using their pages this way often don’t have much success as people don’t find value in them.

To be successful on social media you need to use the pages to connect with your online users. One of the things that you should do is be educative. Regularly post content that adds value to your followers.

If you sell bulbs, advise your followers on how to save on power with the bulbs. Also let them know of any news in the industry. In addition to being informative and posting engaging content, also be consistent. For ideal results, make the effort of posting on your social media pages at least once a day. Other platforms such as Twitter allow you to post three or more times a day without coming out too pushy.

Not having a plan

The whole aim of internet marketing is to build an online brand and make sales, but you will not get anywhere without a plan. Before you start marketing your product or service you need to do your research and find out the best platforms that you should use to reach your customers. Some customers are easier to reach using email, others using social media and others using your site.

Once you know the right channel to use you now come up with a plan on how to make the most of it. If they are easier to reach using email, come up with a plan on how to get the emails. You also need to plan on the content that you will be sharing and the frequency at which you will be sharing the content.

Having a poor website

People advising you on internet marketing will tell you that the first thing that you should have is a website. While a website is paramount for your online success, not every site will give you results. Just like anything else in life, a mediocre site won’t have any value to you. To register results you need to have a professional looking site. It should have a responsive design, fast, and high quality content. Also ensure that you have a blog on your website.

Conclusion

These are some of the most common mistakes made by people that are new in internet marketing. By avoiding making the mistakes you will not only start getting sales, you will also build your brand.

10 Jun 2016

The Risks of Internet Marketing

Internet marketing is a highly appreciated internet service. The possibility to shop online for any item, starting with the daily groceries and ending with luxurious objects, has been a solution for a lot of people. The big amount of time people now spend at their jobs has diminished the time for other activities. The solution to the time problem is the speed of Internet marketing and the fact that the internet has become accessible since it is not a luxury anymore, but a necessity.

Besides having so many advantages, Internet marketing has its disadvantages also. The disadvantages regard some risks. Online marketing is not a perfect service, but the traditional marketing is not perfect either. The simple fact that someone understands that there are risks when online shopping will prevent most of the unpleasant situations.

Fraud can come from both small companies, belonging to just one individual and from brand companies. The risks which can appear from brand companies regard the contract terms. They can make you pay for who knows what fees. The risk from small companies comes from the fact that it is the possibility that they do not exist. Pay attention to the contact information they provide. If the geographical zone of the telephone number does not match the one of the address, then you are in front of a swindler. You can order for an item and it will never be delivered to you.

The most common internet risks regard the payment method. Use PayPal as much as possible. It is one of the safest payment methods. Credit cards can also be used, but make sure that the information you provide, especially the financial one, is one hundred per cent secure. The fact that there still are persons who do not use Internet marketing is due to their mistrust.

Some fear that their personal information won’t remain private. Why is that? Because there have been cases in which online companies have been giving away the private information or worse, they have been selling it. This has brought a series of problems such as identity stealing and money stealing from credit cards and bank accounts.

The e-mail marketing is also a risky service. Many internet marketers use it in order to advertise. They send the loyal clients e-mails in which they give them information regarding the newest offers and services and the newest items. If you are a loyal customer of a website, do not permit them to send you these e-mail if you don’t want them to. A great number of viruses can be transmitted through these e-mails.
The risks do exist when online shopping, but it is not as bad as it seems.

Being aware of their existence is one of the biggest steps in their prevention. Risks also exist when doing offline shopping so this should not stop anybody from trying the wonders provided by Internet marketing. It is a very useful device and problems should not appear if you inform yourself before using it for the first time.

10 Jun 2016

Quick Guide to Creating a Keyword-Focused Internet Marketing Strategy

Your content’s search engine optimization, or lack thereof, will determine how effective your Internet marketing strategy is. You can work with an SEO company to evaluate or build your digital marketing plan to make it more consistent and effective. A professional SEO service can determine what needs to be changed or implemented into your strategy. Plus, an Internet marketing agency has the tools needed to make a solid SEO strategy that works. Consider consulting with one that has extensive experience in business development.

There’s a lot to understand in the world of search engine optimization, and a lot of small business owners lack the time or will to learn the ropes. Delegating this to a professional at an SEO company would be the best way to streamline your online marketing efforts. One key area of digital marketing is keyword usage. The keywords are what will drive your rankings in Google and other search engines. Careful research is required to ensure you’re implementing the best keywords for your industry.

Keywords is a major part of content marketing, as well as the design of your website. If you’re not pushing forward a keyword-focused Internet marketing strategy, then it’s time for a revamp.

Here’s what you can do to make your content strategy a keyword-driven one.

Find and Use the Most Important Keywords

There are hundreds of keywords that can be used in any one topic or industry. It can be easy to get swept into the wave of key phrases that can be used, but in all reality, there are only a handful of them that really matter. It’s important to identify these keywords and use them in your content. Google AdWords Keyword Planner is a great place to start. Make sure to dig deeper behind the keywords into user intent. If you don’t know why people are searching for a particular phrase, then how will you know they are looking for what you have to offer?

Write Based On User Intent

It’s easy to forget the human element to content marketing, and that’s that people who are looking for certain keywords have an initial intention. It could be to find more information or to make a purchase. Google’s RankBrain is already striving to learn users’ intent when searching for certain terms. This means, if your content isn’t meeting the needs of users, then Google is going to push it down to the bottom of the ranks.

Don’t Overlook Using Latent Semantic Indexing Keywords

Google is getting smarter and smarter, which means content creators have to be just as intelligent. To prove this point, Google has a system that’s called LSI, or Latent Semantic Indexing. This is used to improve search results by determining the relationships between various words. This helps the search engine to learn more about the intent of the searcher.

You, the content marketer, can implement LSI keywords to help Google understand the relevancy of your site and how valuable it is to searchers. During your keyword research, you need to come up with LSI keywords, which can be done using a tool called LSI Keyword Generator. You simply type in a keyword and it will generate related terms.

Use Keywords to Drive Your Editorial Calendar

Coming up with new content that your audience will value can be done by implementing your chosen keywords into your editorial planning. Once you have a solid list of keywords and LSI keywords, you should be able to find topics based on the users’ intentions, what they’re looking for, their needs and desires, what they care for and how they feel. Always keep the keywords in mind when coming up with topics. This is key if you want the SEO strategy your company uses to be successful.

10 Jun 2016

Dealing With Our Homelands Via Online Marketing

As Spanish speakers with ties to growing Latin American markets, we are in a unique position to extend the reach of our Internet business to the countries which we left. In so doing, we not only help our small business grow, but we also lead the way in promoting Internet business in our countries of origin.

While of course a successful Internet business needs a strong website and online brand with a Latin flavor, this is no longer enough to get noticed in the expanding world of the Spanish speaking Internet. Social media and search engine marketing are absolutely essential, even for the smallest home business that is just beginning to use the Internet.

Spanish speakers are using the major Internet social media sites more and more frequently, and niche Latin American sites have established themselves as well. It is important that a small business use these sites to truly interact with the potential audience for its products and services, in a way that makes it clear that even though you are in the United States, you are a part of the same culture and the same world as those who live in your country of origin.

Stay abreast of the latest trends in the segments of the market you wish to reach; read the news from your home country on a regular basis and keep up with music, fashion and popular culture as well. Then, when you post to your social media profiles and pages, you can reach your audience as someone who is a part of what they are part of. Even if your business is a small home business, your audience will feel that they are dealing with someone like them who has made it big in America, and they will respect you accordingly.

Search engine marketing must be carried out so that your business gets top rankings in a Spanish and English language search for all of the localities that you want to reach. If you are targeting your home city or country, make sure that you find an expert who can ensure that your site will show up at the top of listings for your product and service in that location.

The Internet truly can unite Hispanics in the United States with our homeland markets, as we combine our American experience with our shared Latino culture to grow as the Internet grows in Latin America.

10 Jun 2016

Helpful Tips for Online Marketing Success

A business is an opportunity which is used to attract customers and develop potential clients to expand your customer base. E-commerce is a trend that is skyrocketing, so growing your customer base online is increasingly becoming more and more important. Mentioned below are a few tips for online marketing success:

Understand Your Customers

Before marketing any product or service online, you need to first understand your target market’s decision chain. This will help you in discovering what is important to them, after which, you can make the right offer. After you do this, you should focus your efforts on educating them about the value they will get from the product or service.

Create and Develop an Online Presence

You then need to establish your online business presence so that customers can easily find you. This is possible with search engine optimization (SEO), YouTube marketing and Google ads. The more outstretched your presence is online, the more easily accessible you will be to customers.

Use keyword rich content so that your website can pop up on the first page of searches conducted by customers. With a high search engine ranking, you will experience a growth in the number of visitors that come to your website. This way more and more customers will grow aware of you and your business, enhancing its success with an increase in sales.

Use Social Media to Connect With Customers

Social media is a highly influential platform. Start developing the presence of your business on networking sites such as LinkedIn, Facebook, Google+, and Twitter. Create business pages so that you can hold discussions, share updates and promotions, and gradually build stronger connections with your target audience and potential customers.

Upon building connections and communicating with your target market, you can gain precious customers’ insight which can be helpful in understanding them better, growing your business presence, and attracting new customers.

Marketing Materials Should Promote Your Presence Online

You should ensure that your business cards, letterheads and other print media publications promote your online business presence by displaying your website address. You can also promote your website via communication channels such as television commercials and radio. Lastly, the address of your website can also be added to your phone message and in every employee’s email signature. It will not be long before customer prospects start visiting your website.

Power up Your Customer Support Services

When customers receive assistance and support facilities instantly, they start trusting your business to cater to their every need. When this happens, they start becoming more loyal. Customers like getting feedback on a quick basis and when doing so, put in a quick reminder of any discounts or incentives that are being offered by your business.

The internet has a vast scope of opportunities for the growth and development of various kinds of businesses. With the help of the marketing tips mentioned above, you can be sure that your business is headed towards the direction of online marketing success.

10 Jun 2016

Why You Should Start a Part Time Internet Marketing Business

In this article I will be providing you with three compelling reasons to, why you should start a part time internet marketing business.

Before I share the three reasons with you, I want to let you know, that they have nothing to do with:

Creating vehicle to live your dream life

Provide you with an automated passive income stream,

Provide you with time and money freedom, to do whatever your heart’s desire is.

Here are the three reasons:

Reason #1

Right now we are living in through a time, where job security has gone out of the window. It wasn’t long ago, people could go out work for a company, work there until they retire, leaving the company with a watch or clock and a pension. Or at the very least change careers or companies a couple of times and still end up with a pension.

Now things have changed. The provision of your financial security has now shifted from the employer to the individual. An employer’s responsibility extends to paying you for service you’ve rendered to them.

If you aim is to become financially secure, you can’t just rely on your employer. You need to take responsibility for your own financial security. There are a lot of experts out there talking about how people are working towards retirement poverty. One possible solution is starting an online business. Wondering why? It’s because of the next reason.

Reason #2

The barriers to entry in starting an online business are low. To star an internet marketing business, the only things you really need to invest in is a commercial autoresponder and web hosting, both shouldn’t cost you more than $30 a month.

When you consider the costs involved in a bricks and mortar business, it’s a drop in the ocean. Plus an internet marketing business is one you can start with no products of your own.

The concept of an internet marketing business is a simple one. It’s basically finding a group of people with money to spend, who have a common interest, a niche. Being able to communicate with them on demand. Finding out what their wants and needs are, promoting products and services to fulfill their wants and need. It’s a simple concept, it’s not rocket science and anyone with a PC has the capability to do it. You can even do it do, by spending an hour a day.

If there’s one thing, I want stress, even though this is a simple concept it isn’t a walk in the park and isn’t a get rich in an instant scheme. Like with anything you start off new for the first time, you are going to come across challenges and obstacles. If you don’t have a plan or don’t know what you’re doing, you could easily throw in the towel when the going gets tough.

Reason #3

The Internet marketing business concept has been around ever since the internet started to be popular. In the early days, during the internet marketing gold rush marketers could make money by buying AdWords advertising and link to a sales page. People were literary making money, because of timing, being in the right place at the right time.

The gold rush days are over and the internet marketing landscape has changed and is still changing. As time goes by, as the market continues to mature, it will become harder.

10 Jun 2016

6 Online Marketing Skills That Every Entrepreneur Needs

Your online marketing skills will help you achieve the goals you set for your business. There are many components to building a successful online business and the greater your level of skills, the more effectively you will be able to recognize opportunities and become more profitable. Here are 6 core online marketing skills that every entrepreneur should know.

1. Email Marketing

Email marketing is one of the most essential online marketing skills. To be effective you need an email database of potential customers who have expressed an interest in your products or services. But it takes skill to develop a successful email campaign so that your audience actually open your email and take action.

2. List Building

Knowing how to build a list of actual and potential customers is another important ingredient of your online marketing skills. When you have a database you can make contact with your customers and prospects anytime you want. List building will ensure the longevity of your online business.

3. Social Media Marketing

Regardless of whether you like it or not your customers are using social media. Social media makes it possible for your business to connect with your target audience, increase your exposure, generate leads and bring in sales. When you have the appropriate online marketing skills you can create pages on social media sites where your target audience spends time and combine it with your other marketing strategies.

4. Search Engine Optimization

Search engine optimization tactics are the online marketing skills used to develop the non-paid, or organic, results in search engines for a particular keyword or set of keywords relevant to your business. It’s essential that you know how to optimize your website’s written and visual content material to help you obtain a good page ranking.

5. Video Marketing

Video marketing adds life to your online marketing campaigns. Uploading relevant videos to websites like YouTube, which is used by over 1 billion people every month, puts your products and services in front of millions of potential customers. Videos enhance static, conventional online material into action-driven messages that put your message out there in a powerful and dramatic way.

6. Website Design

Irrespective of whether you create your own website or you employ somebody to do it for you, what your visitors think about your website can make or break your relationship to them. You don’t have to be a website designer to know good website design. Good website design will encourage visitors to return to your website, sign up for your email list and follow you on social media.

10 Jun 2016

What I Learned Today About Internet Marketing

This is a personal article, and as such it is true, it comes from the heart.

So much of what we all read reflects an impersonal view of some subject. It may have value, but lacks the personal touch which connects you with the writer, or content sharer if it happens on video or some other non-text content.

Today, I learned that if you have the inclination and the will, you can produce a piece of content which will teach your audience something valuable, and that you can easily do it.

The key to doing this is teaching someone something you know. You may already be preparing to dismiss my premise, by listening to that still voice in the back of your mind that reminds you that you have nothing you can TEACH.

But you would be wrong, and you would be selling yourself short. We all have knowledge, insights or experiences which contain knowledge we can teach others. These are things that would be truly beneficial to your “students.”

The basic fact is that we are all different, we all perceive the world in a different way. And it is our unique perception that contains the value you can share with your “students.”

What I learned today is that if you create a daily article, or a daily video, or a daily Facebook post, by this time next year, you will have a collection of 365 pieces of valuable, unique content which has helped your “students.”

You can then take all that unique content and compile it into a paid membership site.

New students can now join your membership site, pay you a reasonable fee for subscribing, and you are on your way to expanding the reach of your content.

Since you should continue producing daily content based on what you are learning “today,” you should add this new content to your membership site. Thus your membership site will to grow more valuable every day.

They say that to be successful in life, to grow as a person, you have to continue to learn.

Therefore, if you focus at least some of your learning on your favorite topic, Internet marketing in my case, you will naturally accumulate a wealth if information on your topic.

Best of all, you will be teaching others something that is dear and near to your heart. You’re teaching will be sincere, and will resonate with your students, who if they are following you, have the same interest for your favorite subject.

You will be building a money-making business by writing and sharing what you love, what excites you in life.

To summarize, this is my plan. This is real for me. How well I succeed will become evident in time. You can check back and find out how far I have gone, and how successful I have been.

Best of all, YOU can do the same. All you need is the determination to teach others what you know, and better yet, to teach others what you are learning. And you can learn internet marketing online.

I confess, I am obsessed with traffic. That’s because after years of frustration trying to get traffic to my websites, I’ve discovered the power of some easy, time-tested methods for FREE, and low-cost traffic generation.

10 Jun 2016

Top-10-FAQs-About-Internet-Marketing

If you’re uncertain what internet marketing is, how it works and what it means to online businesses, here are 10 of the most frequently asked questions, all answered in a simple, easy to understand way.

1. What Is Internet Marketing?

It’s the practice of promoting a business on the internet. Put simply, it makes it possible for you to get your messages to a huge number of internet users around the world.

2. How Much Does It Cost?

The basic costs are low and start with a website domain name and website hosting. The remaining costs can vary depending on the software and advertising strategies you use to reach your prospective customers.

3. What Are The Benefits?

The benefits of internet marketing include generating an income, building website traffic, an instant way to communicate marketing messages, cost effectiveness and brand recognition. Internet marketing offers a much larger potential customer reach than could ever be accomplished by way of traditional advertising techniques.

4. What Are The Best Strategies?

  • Email marketing
  • Social Media Marketing
  • Video Marketing
  • Display Advertising
  • Content Marketing
  • Affiliate Marketing
  • Search Engine Marketing (Pay Per Click)
  • Search Engine Optimization (SEO)

5. Isn’t It Too Competitive To Start An Internet Business?

There are obviously some areas that are more competitive than others. But keep in mind is that competition is a good thing because it demonstrates that there is a demand for products and services in that market.

6. Do I Need A High Level of Education?

Internet marketing does consist of certain skills and these can be mastered by anyone irrespective of their age, background or level of education.

7. How Is it Different From Social Media Marketing?

Social media marketing is one method of internet marketing that concentrates on using social media websites like Facebook, Twitter and LinkedIn for website marketing and advertising, brand development and to generate leads.

8. What Is Search Engine Optimization?

Search Engine Optimization (or SEO), is an internet marketing tactic that improves your website’s rankings in search engines like Google, Bing and Yahoo.

9. What’s The Easiest Way To Build A Website?

The most popular website building platform is WordPress. It’s easy to use and about a quarter of all the world’s websites are built with WordPress. You can use it to build simple one page websites all the way up to full e-commerce websites.

10. Does It Work?

There is not a set formula that will guarantee that you will be successful online. What works for one niche may not work for another. However, internet marketing works exceptionally well if you have the right mix of strategies to cover the range of channels that reach your prospective customers.

10 Jun 2016